We don’t just tell your story — we make it matter. PR that sparks growth for SMEs with soul.

  • Snow-capped mountains in the background with rolling brown and green hills in the foreground under a cloudy sky.

    The way you tell your story can make all the difference to your business and brand

  • Mountain range with grassy hills in foreground during sunset, blue sky above.

    Maybe you want to launch a business

  • Scenic view of a mountain range across a calm body of water, with a few small trees and a wooden building in the foreground.

    Maybe you want to turn a hobby into something more

  • Mountain range with clouds over a body of water and green hills in the foreground.

    Maybe you have a creative project to share with the world

  • A blurred image of a beach with a blue sky and clouds, possibly taken with a motion blur effect.

    As your reputation partner, we'll work with you, every step of the way

What we do

ASP PR helps entrepreneurs, founders, and purpose-led SMEs tell their story in a way that sparks connection, builds credibility, and drives meaningful growth.

Founded by Andrea San Pedro-Lunn—an experienced journalist and senior PR consultant with 20 years in the media—ASP PR exists to help changemakers be seen, heard, and taken seriously. Whether you're seeking investment, launching something new, or building a movement around your mission, we shape narratives that cut through the noise and resonate with the people who matter most.

We’re proud to have partnered with a wide range of social enterprises — from a sustainable furnishings company and a tech startup transforming elderly care to promote independent living, to a children's book publisher tackling gender stereotypes in careers, and an awards body working to recast negative narratives around the Black community.

From securing national and international headlines to ghostwriting powerful op-eds for outlets like FastCompany, the Financial Times, and The Independent, we specialise in publicity you can be proud of — thoughtful, strategic, and rooted in purpose. Whether launching a tech startup, growing a creative studio or scaling a mission-led brand, we’ve helped founders step into the spotlight — and stay there.

Our Services

Thought Leadership

Your story is your superpower. We help entrepreneurs turn insight into influence through crafting bold, human-led narratives that resonate with media, investors, and customers alike.

Campaign & Projects

Big moment coming up? We’ll make sure people hear about it. From product drops to book launches, we deliver smart, media-ready campaigns that get attention.

Entrepreneur & Business Profiling

Show your audience the person behind the brand. We craft compelling founder and brand profiles that build connection, credibility, and trust.

Awards Strategy

Credibility. Visibility. Validation. We help entrepreneurs and businesses build reputation through targeted awards wins—writing entries that stand out and get results.

Retained Press Office

Proactive, strategic, and always switched on. We handle the press—so you can focus on growing your business.

Social Media Support

Not social strategists—just great storytellers. We craft narrative-driven posts that extend the life and impact of your press coverage for broader engagement.

Neon sign reading 'Stand for Something good' on a wooden wall.

Thought Leadership

People don’t connect with businesses. They connect with people. And when a founder or entrepreneur has something real to say—something thoughtful, bold or quietly powerful—it cuts through in a way no advert ever could.

That’s the power of thought leadership. For SMEs and entrepreneurs, it’s more than a buzzword. It’s a strategic way to earn trust, spark influence, and create visibility in places that matter—whether that’s with investors, potential clients, or future collaborators. But to make an impact, the message has to feel human. It has to come from you.

That’s where ASP PR comes in. With 20 years of journalistic experience, we uncover the story behind your business—the values, the voice, the vision—and turn it into powerful, person-led content that opens doors. Think gripping op-eds, timely media commentary, and narrative-driven messaging that does justice to the face behind the brand.

It’s how you become part of the conversation—and build the kind of credibility money can’t buy.

Founder Thought Leadership Package

Build trust. Raise your profile. Share your story where it matters.

What’s included (one-off package):
A strategic, story-led PR product for entrepreneurs, founders and SMEs who want to be seen as credible voices in their field.

  • 1x 60-minute discovery session to identify your strongest narrative, message and media angles

  • Thought leadership strategy outline tailored to your business goals (e.g. investment, visibility, partnerships)

  • 1x ghostwritten op-ed (800–1,000 words), pitched to a relevant media title (e.g. Fast Company, The Independent, or an industry-specific outlet)

  • 1x journalist-ready founder bio or Q&A profile

  • 1x reactive media pitch (tied to news or trends)

  • Guidance on using this content across LinkedIn, newsletters and investor comms

  • Optional: media coaching or interview prep session

One-off investment: £1,500–£2,000* (depending on complexity and timelines)
*Additional op-eds or media pitches can be added at a fixed rate of £400–£600 each.

N.B: Bespoke options to suit needs and budget available

Ongoing Thought Leadership (Retainer Option)

Become a consistent voice of influence, not just a one-time feature.

For founders and businesses ready to build long-term visibility and credibility through consistent thought leadership content and media engagement.

What’s included (monthly):

  • 1x ghostwritten op-ed or first-person story pitch

  • 1x news-driven media comment or pitch to relevant press

  • Ongoing story mining and media strategy

  • Journalist outreach + interview facilitation

  • LinkedIn content support (optional add-on)

  • Monthly impact report and planning session

Retainer pricing: from £1,250/month (3-month minimum recommended)
Tailored packages available for higher-volume or sector-specific campaigns.

Colorful text in a shiny font saying "Take a look at our client thought leaders below" with a yellow downward arrow below the text.
  • Black and white photo of Jason Bryan, co-founder of Butterfly Books, with a serious expression.

    Butterfly Books in The Big Issue

  • Man in blue shirt working on laptop at a desk with a white cup and saucer, with sheer curtains in the background.

    Butterfly Books in Elite Business

  • Screenshot of the Metro news website homepage with an article titled "I’m proud to be a nurse — so why do people still think it’s not a job for a man?" featuring a photo of a male nurse smiling in a hospital corridor.

    Butterfly Books in The Metro

  • Screenshot of an article on the Independent website featuring a story titled ‘When I say I’m a female train driver, people often envy me’ with a photo of Jane Fentiman, a woman in a blue uniform, and social sharing icons.

    Butterfly Book in The Independent

  • Article titled 'Teaching kids what an engineer really looks like' featuring a smiling woman of color in front of a graphic of an open book and geometric shapes, discussing encouraging girls in STEM.

    Black Talent Awards in Raconteur

Business Profiling

Person reading a magazine about success and business growth in a cafe, holding a coffee mug and a tablet on the table.

Your brand is more than a logo or a product — it’s the people and the story behind it. Profiling is about putting a face to the name, shaping how audiences perceive you, and building credibility through authentic storytelling. Unlike Thought Leadership, which focuses on sharing ideas and opinions, profiling is about positioning you and your business as worth knowing — creating a narrative that resonates with media, investors, and customers alike.

At ASP PR, we craft profiles that feel human, engaging, and memorable. From founder bios and brand stories to media-ready Q&A features and company backgrounders, we ensure that when someone Googles you or your business, they find a compelling story that builds trust. This isn’t just about press coverage — it’s about reputation. It’s about showing people who you are, why you exist, and why they should care.

How we do it (journalistically, and with care):

  • Deep-dive interview & story mining to surface the origin story, mission, traction, and defining moments.

  • Narrative architecture & messaging that captures your voice and positions your value clearly.

  • Media-ready founder & leadership bios (short + long forms).

  • Q&A / profile features crafted for earned media, your site, or investor materials.

  • Company boilerplate & About page copy for absolute consistency.

  • LinkedIn/About section refresh to align your public presence with your press narrative.

The outcome
A credible, compelling, person-centred profile that builds trust fast, shortens the “who are you?” phase, and primes you for thought leadership, press opportunities, investment conversations, award entries, and speaking slots.

Pair it with our Thought Leadership programme to turn a strong personal narrative into consistent influence and visibility.

Founder Profiling Package

This is for entrepreneurs, founders, and purpose-driven SMEs who need a compelling, cohesive narrative that humanises their business and earns trust—whether with media, investors, clients, or collaborators.

It’s ideal if you're:

  • Preparing for a launch, funding round, or awards entry

  • Building a public profile or updating your founder story

  • Seeking stronger brand storytelling across media, decks, and online presence

  • Wanting to be recognised as the face of your brand—but don’t know how to tell your story well

N.B: Bespoke options to suit needs and budget available

What’s Included (One-Off Package):

A narrative-led communications toolkit, professionally crafted to amplify your credibility and connect your story to your business goals:

  • 1x 60-minute interview and story mining session

  • Development of your founder or leadership narrative

  • Media-ready founder bio (short + long versions)

  • Professionally written Q&A profile for media or your website

  • Company About section/boilerplate

  • Refreshed LinkedIn/About copy to align your online presence

  • Optional: Integration of key brand messages or investor narrative

One-off investment: from £1,250
Add-on: media pitching of your Q&A profile or founder story — from £400

Discount available if bundled with the Thought Leadership or Press Office service, as well as if your organisation is a Charity.

Ongoing Profiling (Retained Package)

Founders, business leaders, and impact-driven brands who are scaling, gaining traction, or entering new phases of growth—and need a clear, consistent narrative that reflects where they’re heading, not just where they’ve been.

Perfect for businesses that:

  • Are preparing for investment, awards, or market expansion

  • Want to build and maintain a media-ready founder presence

  • Need regular updates to their story as the business grows

  • Are juggling press, funding, team growth, and brand reputation

  • Don’t have in-house comms but want high-quality strategic positioning

What’s Included (Monthly):

A flexible, narrative-led profiling and reputation service to keep you media-ready, investor-ready, and impact-ready at every stage.

  • Ongoing story development and positioning strategy

  • Quarterly refresh of founder bios and business profiles

  • Media-ready Q&A or founder feature every 2 months

  • Thought partner support: messaging review for investor decks, speaking bios, or award entries

  • Media landscape scanning to identify profile opportunities

  • Add-on: media outreach to secure profiles and interviews

Retainer: from £950/month (3-month minimum)
Optional media pitching add-on: from £400/month

Discount available if bundled Press Office service, as well as if your organisation is a Charity.

Why it works

Your story isn’t static—and neither is your business. This retainer ensures your public-facing narrative evolves with you, helping you stay visible, relevant, and credible as you grow. We become your storytelling partner—crafting content that reflects who you are, where you’re going, and why people should pay attention.

Text graphic with the message: 'Take a look at our clients' entrepreneur profiles below,' with a yellow downward arrow below the text.
  • Headline of a web article titled "Breaking Barriers in Recruitment" with a photograph of Denise Myers, a Black woman with long, wavy black hair, smiling, wearing earrings, and a dark top. The article discusses diversity, inclusion, and community-building in the workplace.

    Denise Myers, founder of Evenfields Recruitment and the Black Talent Awards in Entrepreneur

  • Multiple fists raised in protest against a purple background

    Denise Myers, founder of Evenfields Recruitment and the Black Talent Awards in Management Today

  • A woman sitting at a table smiling in a modern office space with large windows.

    Kerrine Bryan, co-founder of Butterfly Books in Harper's Bazaar

  • A woman in a red top being interviewed on a news segment about women in science, with a city skyline and blue sky in the background.

    Kerrine Bryan, co-founder of Butterfly Books on BBC News

  • Screenshot of the Financial Times website showing an article titled 'Busting stereotypes, one book at a time' with an illustration of a soldier and the text 'My Mummy is a Soldier'.

    Kerrine Bryan, co-founder of Butterfly Books in the Financial Times

  • Newspaper article featuring a young man in a blue shirt with crossed arms. The headline reads 'The tech whizz who is aiming to revolutionise care for elderly'. The article discusses innovations in elderly care technology and includes a smaller section about market minnow companies seeking to be whales.

    Max Parmentier, founder of Birdie Care in Evening Standard

  • A group photo of six men standing indoors, holding glasses of champagne, with a piece of abstract wall art in the background.

    Perkbox in TechCrunch

  • Two men against a blue background, smiling. One is mounted on a fairground horse.

    Perkbox founders in the Evening Standard

  • Asian man in a dark business suit smiling. In the horizon is the London skyline, with The Shard and Thames visible.

    Perkbox co-founder in the Financial Times

  • A man and two young boys riding a bicycle together outdoors, with trees and greenery in the background.

    Max Parmentier, founder of Birdie, in Forbes

  • Screenshot of a news article titled 'Waitresses and pop singers can conquer tech too, say entrepreneurs' from The Times, featuring a photo of Kelli Fairbrother, a woman with long brown hair and glasses, smiling alongside a man with gray hair, both outdoors.

    Jennifer Johansson, founder of Placed App, in The Times

A woman with black hair and glasses working at a desk in a modern office, talking on the phone, with a laptop, open notebook, and plants around.

Press Office

Your all-in-one PR engine for building reputation and staying visible, consistently.

This is our most comprehensive and high-impact service—designed for entrepreneurs and growing businesses who are ready to take their visibility seriously. The Press Office package brings all core PR activities under one roof: thought leadership, founder and business profiling, news-driven media outreach, and campaign support. Whether you're launching a product, raising investment, or simply want to be part of the industry conversation, this integrated approach ensures you show up strategically—across press, platforms, and moments that matter.

We don’t just secure coverage. We build your credibility. By combining sharp storytelling with timely media engagement, we help position you as a trusted voice in your space—month after month. If you're looking to accelerate your reputation, create meaningful impact, and maintain momentum in a noisy market, this is the service for you.

Reputation Builder (Retained)

Your all-in-one PR engine for building lasting credibility and industry influence.

Who it’s for:
Entrepreneurs, founders and purpose-led SMEs who are ready to go beyond one-off media moments and commit to sustained visibility, reputation-building, and industry leadership. This is ideal for brands preparing for growth, investment, or expansion—and want to show up smartly, consistently, and confidently in the media.

What’s Included (Monthly):

A fully integrated press office function, designed to position you as a trusted voice and elevate your brand across every key touchpoint.

  • 🧠 Thought Leadership Development
    Strategic messaging and ghostwritten op-eds placed in respected media outlets.

  • 👤 Founder & Business Profiling
    Media-ready bios, Q&As, and narrative-led brand storytelling that humanise your business.

  • 📢 Proactive & Reactive Media Outreach
    Timely pitching tied to news trends and seasonal moments—plus expert commentary for reactive opportunities.

  • 📝 Press Release Creation & Distribution
    For product launches, brand milestones, funding rounds, and company updates.

  • 🎯 Campaign Management
    End-to-end PR support for launches, events, or book/product debuts—including pitching, press packs, and coordination.

  • 💬 Comms Strategy & Advisory
    Monthly planning sessions and on-call support for aligning media activity with business goals.

  • 🔄 Social Media Amplification Support
    Simple, strategic support to help repurpose media wins into compelling social posts that extend reach.

  • 📈 Monthly PR Performance Report
    Clear insight into press coverage, story performance, and upcoming media opportunities.

Flexible Pricing packaging:

  • £1,600/month "Starter Press Office" for earlier-stage brands (fewer deliverables)

  • From £2,500+ for businesses those who want intensive support, including launches, awards, and regular profile pitching
    (Minimum 3-month engagement)

  • Custom pricing available for higher-intensity campaigns, multi-brand representation or founder-duo businesses.

  • Discount available if bundled with the Thought Leadership or Press Office service, as well as if your organisation is a Charity.

Campaign Management

A ripe yellow banana with a condom and condom wrapper placed next to it on a light blue background.

Whether you’re launching a new product, publishing a book, opening a restaurant, hosting an event, or announcing a company milestone—your story deserves more than a one-off press release. Our Campaign Management service is designed to generate maximum visibility around a single newsworthy moment, with smart, narrative-led publicity that gets people talking.

We craft a tailored media strategy, develop compelling press materials, and pitch your story to the right journalists and platforms—ensuring your launch lands with impact. This is targeted, time-bound PR designed to raise awareness, drive engagement, and position your brand exactly where it needs to be.

Campaign-in-focus

Approx. 8 weeks of strategic publicity to make your moment matter.

Who it’s for:
Entrepreneurs, creatives, SMEs, and founders launching something newsworthy—a product, book, restaurant, brand, event, or milestone—and want expert-led media support that gets real attention.

Whether you're announcing your next big thing or opening a bold new chapter, Campaign-in-Focus gives you the dedicated PR firepower to make it land with impact.

What’s Included (8-Week Campaign):

A focused, high-impact PR campaign to generate visibility, buzz, and meaningful media coverage:

  • 🎯 Campaign Strategy Session
    Identify your strongest media hooks, angles, and target publications.

  • 📝 Press Materials
    One tailored press release + media backgrounder or founder Q&A.

  • 📬 Media Outreach
    Strategic pitching to relevant journalists, podcasts, blogs, and publications.

  • 🧠 Narrative Development
    We help shape your story and talking points so they resonate with press and audiences alike.

  • 🎤 Feature & Interview Coordination
    Media requests managed end-to-end—so you show up confidently.

  • 💬 Reactive Opportunities
    If news breaks in your space, we’ll help you jump in with relevant, timely commentary.

  • 📈 Campaign Wrap Report
    Summary of media coverage and insights to carry forward.

Optional add-ons: launch event support or social media amplification.

From £2,200–£3,000 (depending on scope, speed, and add-ons)
Perfect for standalone publicity pushes that deliver credibility and buzz—without a long-term retainer.

Why it works

Big moments deserve more than a rushed press release. With Campaign-in-Focus, you get sharp storytelling, focused execution, and real momentum—crafted by a journalist-turned-PR who knows how to make headlines happen.

  • A woman and a man dressed in a Chelsea Pensioners uniform are having a conversation indoors, with a children's drawing titled 'My Mummy is a SOLDIER' visible in the background.

    Butterfly Books - My Mummy Is A Soldier book launch with the British Army

  • Screenshot of an article titled 'British Army tackles gender misconceptions with new children’s book.' The image shows a woman and a man sitting, reading a colorful children's book to a young audience at an event, with a pregnant woman in the background and several people standing nearby.

    Butterfly Books launches My Mummy Is A Soldier with The British Army

  • A screenshot from a BBC World TV interview featuring a woman with dark hair tied back, wearing a red top, speaking about women in STEM fields, with a background of a digital or molecular science graphic overlay.

    Kerrine Bryan, co-founder of Butterfly Books being interviewed on BBC World for the My Mummy Is A Soldier book launch

  • Screenshot of a news article from the Financial Times titled 'Busting stereotypes, one book at a time', featuring an illustration of a girl in military uniform, a globe, and children in uniform, with children parachuting from helicopters and airplanes.

    Campaign coverage in the FT for the My Mummy Is A Soldier book launch

  • A man and a woman are sitting in front of children, showing them a colorful illustration book. The woman wears a red patterned dress, and the man wears a gray suit. The children are seated on the floor, watching the presentation.

    Kerrine & Jason Bryan, co-founders of Butterfly Books doing a book reading at the My Mummy Is A Soldier launch

Awards Strategy

Red neon sign with the word 'WIN' hanging on a wall surrounded by shelves of alcohol bottles in a dimly lit bar.

A well-executed awards strategy does more than boost morale—it builds credibility, attracts talent, and positions your brand as a leader in its field. At ASP PR, we help purpose-driven businesses and entrepreneurs identify the right opportunities and craft compelling, insight-led award submissions that get noticed.

Whether you're a scale-up seeking industry recognition or a founder ready to elevate your profile, we combine strategic targeting with strong storytelling to give you the edge.

We’ve helped companies like Perkbox and Birdie earn accolades across some of the UK’s most respected business awards—including the National Business Awards, Amazon Growing Business Awards, Startups 100 Index, and the Enterprise Awards. Our submissions have also led to industry-specific wins with Personnel Today, HR Excellence, and WSB Awards, recognising everything from leadership and innovation to culture and employee engagement.

Whether you’re scaling up, entering new markets, or simply ready to be recognised for what you’ve built—we help you use awards not just for validation, but as a strategic tool for long-term reputation and growth.

Awards Strategy & Submission Support

Win the recognition your business deserves—with stories that stand out.

Who it’s for:
Entrepreneurs, founders, and purpose-driven businesses ready to elevate their credibility, attract investment, and raise visibility through strategic award wins. Whether you're scaling, seeking recognition for innovation or culture, or simply want to strengthen your reputation—this service is designed to get your business in front of the right judges and audiences.

What’s Included

Single Award Support (One-Off):

  • Awards consultation & strategic fit assessment

  • Narrative development aligned to award criteria

  • Writing, editing, and formatting of 1 full award submission

  • Optional: media release draft if shortlisted/won

From £650–£950 depending on award complexity and category

Awards Strategy Package (3–6 Months):

  • Strategic audit of award opportunities aligned to your goals

  • Awards calendar creation (targeting 5–10 tailored awards)

  • 3x bespoke award submissions, written and managed

  • Coordination of supporting materials (testimonials, data, profiles)

  • Messaging aligned with brand/founder PR narrative

  • Optional: press release support for shortlist/wins

From £2,200–£3,200

Awards-as-PR Add-On (Annual Strategy):

  • Ideal for companies already working with ASP PR on profiling, press office or thought leadership

  • Annual awards strategy integrated into existing PR activity

  • Up to 6 submissions annually + calendar & advisory

  • Media leverage of wins, shortlistings and expert judging panels

  • Aligns with press, social, speaking and investment timelines

Add-on from £300/month or bundled pricing available

Our Track Record

We’ve helped clients earn standout recognition at:

  • National Business Awards (Finalist – Scale-Up Business of the Year)

  • Enterprise Awards (Winner – Entrepreneur of the Year)

  • Amazon Growing Business Awards (Finalist – Growing Business of the Year)

  • Startups 100 Index (Top 3 fastest-growing businesses in the UK)

  • Personnel Today Awards, HR Excellence, WSB Awards, and more

Product Placement

Vogue magazine cover featuring a woman with red hair, blue eyeshadow, and red lipstick wearing a floral patterned jacket. Headlines include "First Look at the Spring Collections," "Beauty's Next Frontier," and "Sex, Lies & Motherhood."

Whether you’re launching something new or looking to boost visibility in product reviews, shopping pages or editorial gift guides, we’ll help you get your product seen — by the right people, in the right places.

We develop tailored product PR strategies that may include media seeding, influencer outreach, crafting standout press materials, or creating a buzzworthy launch moment. With deep experience in both in-house and agency-side product PR, Andrea previously worked for the Boots press office, leading national Christmas PR campaigns that secured 1,500+ pieces of coverage across titles like The Guardian, Stylist, Vogue, and more.

If your product belongs in the spotlight — we’ll help it get there

Product PR Campaign

Perfect for launches or one-off campaigns


If you're preparing for a new product launch or seeking a short, sharp burst of visibility, our campaign-based support gives you everything you need to make a splash. We’ll develop a focused media strategy around your hero product — including crafting compelling press materials, managing influencer seeding, securing coverage in high-impact shopping pages and gift guides, and creating a launch moment that earns attention.
Whether it’s a gifting push, seasonal drop or special edition, this is a concentrated campaign designed to get results — fast.

What’s Included

  • Strategy and messaging development

  • Press materials and product fact sheets

  • Media outreach to national, consumer and trade titles

  • Influencer seeding (if required)

  • Coverage tracking and reporting

  • From £1,600 per product or collection, depending on scope

Ongoing Product Placement (Retainer)

Ideal for retailers or brands with multiple products and year-round media moments

This monthly service ensures your products stay in circulation across key editorial calendars — from Christmas and Black Friday to Mother's Day and beyond.

What’s included:

  • Proactive outreach to gift guides, reviews, shopping pages

  • Seasonal media planning and calendar integration

  • Ongoing press office support for multiple products

  • Influencer or editor seeding coordination (if applicable)

  • Regular coverage reports

From £1,200/month (minimum 3-month retainer)

Product Placement

A collection of various magazines and catalogs including Country Living, Livingetc, Homes & Gardens, Stylist, Traveller, Emporium, and others, spread out overlapping on a surface.

A montage of product placement coverage generated for Leaf Shop (artisan tea brand) in consumer and lifestyle press (below).

A collection of various magazine covers and articles about home decor, health, gifts, and lifestyle, overlapping each other.

A montage of product placement coverage generated for eco furnishings e-tailer E-Side in consumer and lifestyle press (above).

Current & Previous Clients

Black logo with flourishing font that reads, 'Butterfly Books'
Book cover titled 'Smashing Stereotypes' by Sheryl Miller. The background is yellow with illustration of breaking through a wall.
Logo of HueTribe with a rainbow design in shades of brown, beige, and pink above the brand name in cursive font.
Perkbox logo with a blue circle containing a white hot air balloon icon and the word 'perkbox' in black letters.
The logo features the word 'Auro' with a stylized blue concentric circles pattern replacing the 'o'.
The logo of Zzish in purple letters with a check mark above the letter 'i'.
Barbara Genda logo with a circular icon containing the letter 'B3' and text reading 'Barbara Genda'.
The image features the logo of Birdie, a company or brand, with the word 'birdie' written in lowercase letters in a dark gray or black font. There is a small, light blue, teardrop-shaped element above the letter 'i' representing a bird's beak.
A yellow background with a black check mark inside a circle above the word 'PLACED' in black capital letters.
A black and white logo featuring a goat's head with three hooks or claws behind it. The text includes "RUB" at the top, "For Meat" on either side of the goat, "Est. 2013" below, and a banner at the bottom with the word "Hot."
Colorful, circular mandala pattern with the word 'GILLIANGNADRAG' in a banner across the centre.
Logo for Black Talent Awards, an event hosted by Evenfields. Features a stylized gold and white tree and text on a black background.
Logo with a pink outline of a smiling mouth and the words 'Brolly' in black text.
Logo of Evenfield Careers featuring a colorful stylized tree with multicolored leaves.

About Andrea

Founder, Andrea San Pedro-Lunn, has PR’d just about everything—from a stocks and shares website for private investors to a dating platform back in the day when dating platforms were slightly dodgy and probably not cool. 

Her career low? Publicising a motoring oil brand, “The 10 Best Kettles”, and a washing machine with an extra-large drum. Career high? Setting up shop on her own, of course.

With 20 years of experience in the media as a PR professional, ghostwriter, and journalist, Andrea specialises in helping founders, entrepreneurs, and purpose-driven SMEs build credibility and visibility through smart, story-led PR. 

Andrea has global brand experience (Microsoft, Dolce & Gabbana Fragrances, Chivas and … showing her age … MySpace). However, publishing SMEs has become her niche and her passion. 

Fun fact: Andrea once moonlighted as a short fiction writer for a now-defunct women’s magazine that featured a literary erotica section called Cliterature. She wrote a story about estate agents having a dispute over some sales figures. Which they promptly took to the stationery cupboard to resolve. 

She has also mentored fledgling PRs of colour as part of PR Week’s BME Pro mentoring programme, as well as women stuck in a career rut.

Alongside her PR work, she is also a qualified child and adolescent psychotherapeutic counsellor and is currently completing an MA in Integrative Child and Adolescent Psychotherapy at Terapia.

She lives in Buckinghamshire, has a husband, two children, and a Pomeranian called Wookie. 

Across both her careers, Andrea is driven by the same goal: to help people feel seen, heard, and understood—whether in the media spotlight or the therapy room.

Close-up portrait of a woman with long, dark hair smiling at the camera.
A woman with long brown hair and a white off-shoulder top sitting at an outdoor table with a small fluffy dog, a laptop, a notebook, and a glass of water against a wooden fence.

As seen in …

Logo of The Daily Telegraph
Classroom filled with students raising hands as teacher stands at the front near a whiteboard
Cover of Women in Leadership magazine featuring Naomi Campbell, a Black woman with long black hair, wearing a black top with metallic accents, against a grey background. The cover includes articles about leadership, gender issues, and features ZARA MOHAMMED, LORD SIMON WOOLLEY, VICK HOPE, and SANJEEV BHASKAR.
Portrait of Andrea San Pedro, founder and director of ASP PR, smiling with long dark hair and wearing a white top, featured on a magazine page of Women in Leadership Publication.
A woman with long red hair and glasses sitting at a desk with a laptop, coffee, plant, and stationery, with a puzzled or indifferent expression, against a blue background.

Testimonials

  • "Brilliant storyteller and highly tenacious in approach"

    “I’ve had the pleasure of working with Andrea over the past few years as she has helped us build our brand and products as well as make a social impact through sharing our message. She is a smart, creative and strategic thinker, a passionate communicator, a brilliant storyteller and highly tenacious in her approach to the media. She has secured for us some fantastic national, business and broadcast coverage over the years and was able to operate a highly efficient and smooth press office service, even with some of our team working in different time zones. It’s been great working with her, and I recommend her work highly.”

    Kerrine Bryan, co-founder and co-author, Butterfly Books

  • "A remarkable creative communicator"

    “Andrea is a remarkable creative communicator and strategist and has been an invaluable partner in publicising our business and social initiatives this year.

    She is a captivating storyteller and has enabled me to communicate my mission for the Black Talent Awards and the reasons for why I set up Evenfields to a huge audience. Publicising my entrepreneurial journey into a relatable narrative has been so important in raising awareness - not just of my business and the inaugural awards - but of the wider injustices that still pervade recruitment processes and prevent diversity and inclusion initiatives from being truly successful. Andrea has been an important ally in this process.

    She is passionate, talented but also a genuinely nice person to work with. If you’re an entrepreneur that wants to shout out about your business, Andrea in my opinion is one of the best partners for this.”

    Denise Myers, founder of Evenfields Recruitment and the Black Talent Awards

  • "More than just a PR expert"

    Andrea is more than just a PR expert and definitely one of the best I've ever worked with in this field.She has helped me develop musings and ramblings into articulate perspectives and points of view when it mattered, leading to very tangible results and PR coverage. She has also been the person I felt like picking up the phone to when I needed to rant about yet another public injustice.

    I would highly recommend her for entrepreneurs, but especially authors. A book is really just the opening line to a conversation with the rest of the world - Andrea helps you figure out what to say next. Andrea is more than just a PR expert and definitely one of the best I've ever worked with in this field. She has helped me develop musings and ramblings into articulate perspectives and points of view when it mattered, leading to very tangible results and PR coverage. She has also been the person I felt like picking up the phone to when I needed to rant about yet another public injustice. I would highly recommend her for entrepreneurs, but especially authors. A book is really just the opening line to a conversation with the rest of the world - Andrea helps you figure out what to say next.”

    Sheryl Miller, business coach and author of Smashing Stereotypes: How To Get Ahead When You’re The Only _____ In The Room

  • "A savvy, creative strategist"

    “I had the pleasure of working with Andrea for a couple of years during the early of Perkbox's launch. In that time she has significantly helped the business gain crucial visibility and brand recognition among our target market, peers and competitors. She is a savvy, creative strategist and excellent communicator with first class writing skills. Her strong and tenacious approach to PR has scored us multiple quality pieces of coverage in top tier national and international publications, which has supported our own growth and business objectives. To complement the PR programme, Andrea implemented a vigorous awards strategy that saw Perkbox scoop a number of prestigious industry and business awards over the past two years, which really helped accelerate our brand. She was very much an integrated member of the team and culture here at Perkbox and is a great asset to any new startup or business looking to gain visibility and recognition in their field and beyond. I recommend her work highly.”

    Saurav Chopra, CEO and co-founder, Perkbox

  • "An excellent partner to our company"

    “Andrea is an excellent partner to our company. She professionally conceived a PR strategy and delivered it. Andrea is extremely focused on getting the right coverage, proactive,and trustworthy. Nice person to work with.”

    Alessia Civetinni, Marketing Consultant and former founder of Moho Store and E-Side eco furniture company

Case Study - Birdie

A man with two young children riding a bicycle outdoors, with greenery in the background.

Birdie, the elderly caretech innovator, came to us with two key goals: raise brand visibility to attract top talent, and communicate its powerful social mission — all while nurturing investor confidence.

The care sector often makes headlines for the wrong reasons. But through thoughtful PR, we helped Birdie reframe the conversation — showing how technology can make a meaningful difference both at the individual level (supporting vulnerable lives) and the institutional level (relieving pressure on overstretched care systems).

Our first campaign spotlighted Birdie's €7m Series A raise from AXA, which quickly snowballed into high-impact founder profiles — including a full feature in Forbes and a prominent Evening Standard piece in its Entrepreneur section.

Following this exposure, the CEO reported a surge in inbound interest: from new business opportunities and speaker invites to heartfelt messages from members of the public who resonated with Birdie’s mission. He simply concluded: “PR definitely works.”

As a result of our campaign, Birdie was also shortlisted for Evening Standard’s SME and Start-Up of the Year 2019.

Case Study - Perkbox

A newspaper page with an article titled 'Happiness holds key to committed staff' by Saurav Chopra, including a headshot of him. There are also advertisements for commercial laundry equipment, catering equipment, and laundry labels, featuring images of appliances, a laundry basket, and a roll of laundry tags.

Perkbox, the employee benefits platform, needed to break into high-value verticals — and fast. Sales data had pinpointed care home operators and social care organisations as its biggest revenue drivers. So we built a PR strategy that met that demand head-on.

We focused less on vanity headlines and more on meaningful media — zeroing in on sector-specific press that directly influenced purchasing decisions. While we continued to deliver strong coverage in mainstream outlets like Forbes, The Sunday Times and HRZone, our most impactful wins came in specialist care titles. Features in Care Home Management, The Carer, Caring UK and Care & Nursing Magazine helped Perkbox build credibility where it mattered most — and directly led to new business enquiries in the care space.

We also ghostwrote thought leadership for the CEO and profiled social care clients who were already using the platform. In one standout win, our work helped Perkbox client Next Stage — a provider supporting young people with behavioural challenges — scoop a national award for Employee Benefits.

It was a strategy grounded in relevance, not reach. And it paid off.

Contact us.

Interested in elevating your brand profile? Need a bespoke package that is compatible with your needs and budget? As a supporter of small and medium enterprises, we’re here to help you. Let’s discuss!

info@asp-pr.co.uk
(+44) (0)7970 468982

Chesham, Bucks, HP5