Eco & sustainable design boutique E-Side spotted in the Telegraph Magazine

We’re always dead chuffed when a gorgeous and different independent store, like our lively E-Side client, gets its creative wares featured in amongst the usual big brand retailers in shopping round-ups like this. We love diversity and difference and will choose this route anyday over the convenience of buying gifts ‘all under one roof’.

Chaise longues woven from old remnant rags and t-shirts; dining chairs moulded from old Coca-Cola plastic bottles; funky lampshades upcycled from washing machine drums and spraypainted in acid colours – these are definitely things you won’t find on the high street!

Anyway, the lovely folk at Telegraph Magazine chose to feature E-Side’s paper dino craft kit in its Stocking Filler gift guide for children. And happily (last time we were informed), the piece of coverage generated sales and significant traffic to the website on the day.

Now that’s what we like to hear 🙂

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‘Indian Summer’ is inspiration for latest bridal collection by London designer Shanna Melville

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Intricate ethnic hand beading, French lace and Italian printed silk organzas give this season’s dresses a delicately regal look

Ornate beadwork around the torso and a low v-neck flatters the décolletage in this vintage art-deco inspired design

Despite the season’s nip and chill, the warm temperate days of a long Indian summer have provided the inspiration for London designer Shanna Melville’s latest collection of bespoke handmade bridal dresses (

The dresses launch exclusively at her Wimbledon Village-based boutique (14 High Street, Wimbledon Village, London, SW19 5DX) this month.

The collection features intricate ethnic beadwork painstakingly handcrafted over 60 hours by seasoned artisans; delicate French lace detail and swathes of opulent Italian printed silk organza – the latter of which has proven increasingly popular among brides-to-be looking to add a touch of regal elegance to their bridal couture.

Soft, floaty romantic dresses with full chiffon skirts, muted tones of champagne and blush and daring low backs feature prominently in this collection, which gives a carefree, spirited ‘bo-ho’ chic feel to the final look.

Shanna Melville’s bridal couture is handmade in her workshop beneath the boutique by an expert and dedicated team of seamstresses. Due to the intricacy and complexity of some of the designs, it can take up to six months – from consultation right through to final fitting – for a wedding dress to be made.

Shanna Melville comments: “The warm hazy sun of an Indian summer might seem like a distant memory in the dead of winter but I wanted to capture the romance and playful, carefree spirit we feel when we bask in beautiful weather. There’s lots of movement in some of these designs, with luxuriously floaty fabrics giving a flattering, elegant silhouette that billows and swirls with just a sway of the hips; it’s as if the fabric takes on a life of its own.”

Shanna continues: “These dresses allow a versatile transition from day to evening, with light and incredibly feminine fabrics embellished with delicate beadwork and French lace that gives the dresses an accent of after-dark glamour – perfect for the ceremony and for partying the night through.”

The Collection

 “Chloe” dress

Shanna’s ‘Chloe’ dress fuses lustrous, free-flowing fabric with intricate design that elevates ‘bo-ho chic’ to almost regal heights

Layers of beautiful light silk tulle give this incredibly full and floaty Chloe bridal gown both movement and personality. Featuring a sweetheart neckline and a delicate French quarter lace v-neck embellished with Indian hand beadwork, the overall look fuses lustrous, free-flowing fabric with intricate design that elevates ‘bo-ho chic’ to almost regal heights.

“Audrey” dress

A structured hand-beaded bodice gives this dress a neat, feminine silhouette

A pretty, feminine bridal gown featuring lashings of silk tulle and chiffon to give the dress lightness and movement, but with a structured hand-beaded bodice to provide comfort and support as well as cutting a trim and flattering shape.

“Rose” dress

The most arresting feature of the ‘Rose’ dress is its sweeping low backline framed by delicate French lace

This ‘sheath’ dress gives the wearer a tall, elegant silhouette and is designed to really celebrate the female shape. Silk crepe and layers of tulle again lends the dress a fluidity of movement. The most arresting feature of the Rose dress is its sweeping low backline framed by delicate French lace and a uniform row of silk buttons that run beyond the small of the back – all of which combine to accentuate yet flatter the curves.

“Peony” dress

Swathes of luxurious Italian printed silk organza is very on-trend this season

A beautiful, free-flowing halter neck wedding dress made with swathes of luxurious Italian printed silk organza. Cut full circle, the Peony dress gives the wearer a tall, elegant shape. The dramatic low backline tapered off at the waist to the small of the back is finished off with a silky length of ribbon tied in a bow, to complete this simple yet stunning look.

“Grace” dress

Ornate beadwork around the torso and a low v-neck flatters the décolletage in this vintage art-deco inspired design

This is an elegant, vintage-inspired art deco wedding dress cut slim to give the illusion of height. Made using soft silk satin, the Grace dress features ornate beadwork around the torso, a low v-neck to flatter the décolletage, and further delicate beadwork embellishments towards the hem and train that gives the dress a touch of old world glamour.

‘Polly’ dress

Beautiful beadwork on the bodice of Shanna’s new collection have been handcrafted by artisans in a process that takes up to 60 hours of intricate craftmanship

 A delicate silk chiffon wedding dress cut slim for a chic and elegant finish. The bodice is intricately hand beaded and features a beautifully crafted low v-back line.

To view Shanna Melville’s latest collection in its entirety, and to browse earlier collections, visit

Prices start from £2,000. Consultations are by appointment only.

For press enquiries, high res imagery, product loans and further information, contact Andrea San Pedro at ASP PR, email:, tel: +44 (0) 7970 468982.

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Styling: Bergorf and Green

Cakes: cakes by Robin

Hair: Gwen Brits-Beenz

Make up: Tiffany Cartwright

Photography: Rohan Clinnick


Notes To Editor

About Shanna Melville:

Shanna Melville's Wimbledon Village-based boutique where all her creations are crafted

 Couture wedding-dress designer Shanna Melville’s bespoke bridal gowns make any bride’s dream come true. Shanna has been designing dresses for twelve years, but it was only after her own engagement did she discover her passion and innate talent for designing bridal wear.

After working with two established designers, Shanna finally opened up her own bridal boutique in Wimbledon Village, London, in 2007. Her gowns are akin to artwork, with a single creation taking up to six months to make using fabric that has been delicately and painstakingly handwoven in her workshop by an accomplished team of artisans.

Creative consultations and fittings are conducted by Shanna herself, and she is involved in every step of the process – from planning and design to the finished creation. A wedding dress is one of the biggest and most important purchases a woman will make in her lifetime, and Shanna works very closely with her clients to ensure that the vision and dream of the perfect dress becomes a touchable, wearable reality. Expertly tailored to bespoke specifications, the final dress will always flatter and fit the bride like no other garment will.

Shanna Melville’s bridalwear collection encompasses a timeless elegance that celebrates femininity and exemplifies exceptional craftsmanship, producing dresses with a style and grace that will never age.

Consultations are by appointment only. Prices start from £2,000.

Visit for more information and to browse through previous collections.

Twitter: @shannamelville

Shanna Melville, 14 High Street, Wimbledon Village, London, SW19 5DX

Tel: +44 (0)20 8946 8446

Press Enquiries

If you are a journalist requiring further information, high-res images, product loans for shoots or an interview with Shanna Melville, please contact Andrea San Pedro at ASP PR, email:, Tel: +44 (0)7970 468982