We’re an independent consumer lifestyle boutique agency founded by Andi San Pedro. We give small yet perfectly formed new businesses the PR boost they need to get seen in ALL the right places – from style bibles and food magazines to broadsheets and blogs.
We’re a creative bunch of good folk that will dream-up, direct, and dish-up sound and strong PR ideas and advice truly attuned to your individual business vision and, with that, deliver meaningful results that enhance your reputation and bottom line.
It might be straight product placement coverage within all the major national shopping pages that you require or a creative newsworthy campaign that will grant you the recognition, fame and visibility among your target audiences – we have the contacts, creativity and klout you need to get the quality press exposure your business deserves.
Whether you’re a lone entrepreneur or a collective of visionaries, we’re passionate supporters of small, individual and fledgling businesses. We devote ourselves to helping you tell your own company’s unique story and ‘selling’ your products in a compelling way that will grow the love, accrue the fanbase and help you stand out from the Goliath brands.
Andi San Pedro is a consumer PR specialist, copywriter, erotic short fiction author and trained journalist. She has provided consultancy and PR expertise to numerous companies big and small, and successfully managed countless consumer PR campaigns within some of the industry’s most notable PR agencies for brands including Dixons Retail, Boots and Microsoft.
Notable feats include delivering a strong year-on-year coverage performance over the critical Christmas period for retailers Boots and Dixons Retail and helping to reposition Microsoft as a lifestyle, consumer-friendly brand – bringing it to a media audience that had never previously considered writing about it.
Andi’s experience is rich and diverse, successfully PRing everything from a stocks and shares website for private investors to an online dating service.
She was formerly a senior PR consultant at global advertising and marketing agency, M&C Saatchi.
Andi is founder and director of boutique consumer PR consultancy, ASP PR, whose portfolio of clients include independent furnishing retailers, design firms, technology start-ups and food, beauty and health brands.
You might be a brand looking to get your product in front of all the right people. Perhaps you’re a retailer that urgently needs coverage placement within the most relevant national shopping pages for that vital Christmas period. We are experts at product PR placement and can advise on a number of creative and tried-and-tested ways in which to get your precious wares heroed and sold. Just look at some of the impressive pieces of coverage we have secured for some of our past and present clients.
Need to be taken seriously as a brand with genuine clout? We provide a strategic approach to thought leadership pegged onto your business objectives, and then create intelligently written, compelling and highly shareable journalistic content that engages with the audiences that matter to you the most – be they peers, influencers, consumers or key decision makers.
Personalisation and revealing “the face behind the brand” is all the more important today. It’s the perfect way of telling the story about your business, a powerful way of celebrating key achievements and sharing all the useful things you’ve learnt from your experiences with other entrepreneurs. We’ve profiled a number of our clients in a number of the most prestigious national and business press titles around. We’ll work with you to craft a narrative that pricks the ears, drives engagement and establishes your reputation.
Engage key influencers so your brand gets seen in all the right places
Crucial exposure for all your products in key shopping guides and review pages
Targeted exposure of your brand and key personnel in influential industry press
Stories to ensure you get mass media coverage
Impactful campaigns to be remembered
From new product launches to important business announcements
Brochures, leaflets, website copy, personnel biographies, blogs, articles
Targeted exposure of your brand and key personnel in influential industry press
Big and small scale for new brands and products
From one-to-one media bonding meetings to large scale get-togethers
From trade fairs to Christmas in July exhibitions
From pop-up shops to full-scale stunts
We can provide you with a comprehensive toolkit on ‘How To Do Your Own PR’ tailored specifically to your business. This will contain valuable advice, an inventory of big and small creative PR ideas, and a step-by-step guide on everything from how to sell to the media to how to deal with communications in a crisis
We can identify the best competitions and advertorial opportunities suited to your brand, and write the copy
“I had the pleasure of working with Andrea on a project basis to promote the launch of our latest children’s book. She is a smart, creative and strategic thinker, a passionate communicator, a brilliant storyteller and highly tenacious in her approach to the media. She has secured us some fantastic national, business and broadcast coverage and was able to operate a highly efficient and smooth press office service, even with some of our team working in different time zones. It’s been great working with her and I recommend her work highly.”
Kerrine Bryan, Founder, Butterfly Books
“Andrea is a tireless, determined and strategic PR consultant and creative thinker. Tenacious, opportunistic and a compelling seller of stories, she has secured top tier media coverage for our startup, which has increased our online visibility, provided us with valuable kudos and enabled us to connect with the right influencers within our space in an effective way. Highly experienced and an expert in her field, Andrea devised a solid strategy and delivered on it successfully. She is an incredibly competent PR partner for any startup looking to get publicity in order to support growth objectives and build a trustworthy brand.”
Anta Pattabiraman, CEO and Founder, Auro
“I had the pleasure of working with Andrea for a couple of years during the early stages of Perkbox’s launch. In that time she has significantly helped the business gain crucial visibility and brand recognition among our target market, peers and competitors. She is a savvy, creative strategist and excellent communicator with first class writing skills. Her strong and tenacious approach to PR has scored us multiple quality pieces of coverage in top tier national and international publications, which has supported our own growth and business objectives. To complement the PR programme, Andrea implemented a vigorous awards strategy that saw Perkbox scoop a number of prestigious industry and business awards over the past two years, which really helped accelerate our brand. She was very much an integrated member of the team and culture here at Perkbox and is a great asset to any new startup or business looking to gain visibility and recognition in their field and beyond. I recommend her work highly”
Saurav Chopra, CEO and Co-Founder, Perkbox
“Andi was our voice! From copywriting to press releases, she strategically worked with us to obtain some wonderful press coverage from influential journalists and bloggers, giving our new company and brand a real boost. As a start-up company, she understood our position and listened to our goals. She has a wealth of experience and her creativity clearly showed in her professional approach and close attention to detail.”
Tina Steadman, co-founder, Suti
“Andi is an excellent freelancer and has supported Shout! with her broadcast media relations over a number of years. She delivers fantastic results and is a pleasure to work with.”
Catherine Bayfield, co-founder, Shout! Communications
“Andrea is one of the hardest and most professional PR consultants I’ve had the pleasure of working with. Over the past few years, she has successfully helped us create and implement some of our biggest, bravest and most notable projects for Dixons’ own brand products. Along with her fantastic event management and media relations skills, which has generated some excellent coverage results for the OEM category, she has also provided strong strategic and creative consultancy that has really helped us shake-up and game change our approach to PR-ing own brand products for impactful and truly memorable campaigns. Andrea is also on the best copywriters I’ve ever come across, and just an all round lovely person to have worked with.”
Alison van Veggel, senior marketing manager, DSG International
“Andrea is a creative communicator who tirelessly seeks to promote our niche products to people that matter. She is reliable, trustworthy and intelligent and I would recommend her work.”
Gillian Harris, Owner, Gilliangladrag Ltd
“Andrea is an excellent partner to our company. She professionally conceived a PR strategy and delivered it. Andrea is extremely focused on getting the right coverage, proactive,and trustworthy. Nice person to work with.”
Alessia Civenttini, Owner, E-Side
“Andrea threw her heart and soul into delivering a comprehensive and on-budget launch strategy for The Bespoke Gift Company. She managed the deliverables of the campaign across the year ensuring successful editorial uptake amidst our target markets. Deep empathy for the brand and product range made Andrea quickly feel part of the team and a pleasure to work with.”
Bianca Best, founder, The Bespoke Gift Company and The Poetry Studio